(Coventry Telegraph: Library jobs could go in £2m budget cuts)
This quote, taken from a Warwickshire County Council report, just popped the simple thought into my head, “If libraries are a trusted brand, then why don’t more people use them?”
I’m not insinuating in this question that they aren’t trusted – I believe they are.
I believe they’re trusted by people who don’t even use them.
I believe that if people thought about what a library could offer them they’d use them more.
Maybe the problem is that many people don’t automatically think “Library!” when they should.
But why don’t they think like this?
Don’t they know what libraries are all about?
Is this caused by a lack of marketing?
Is it caused by a lack of branding?
A brand you can trust… but maybe a brand too many people no longer understand!?